First introduced as part of Pontiac’s full-size car offering for the 1962 model year, the model varied repeatedly in size, luxury, and performance during its production. The Grand Prix was the most expensive coupe Pontiac offered until the 1970s, when the Bonneville Brougham and the Firebird Trans Am became more exclusive. Among the changes were positioning in the personal luxury car market segment and mid-size car offering from the second generation to the fifth generation for the sedan and from the second generation to the sixth generation from the coupe. The Grand Prix, which is French for “grand prize”, returned to a full-size car from the sixth generation to the seventh generation for the sedan, positioned below the larger Bonneville in Pontiac’s model lineup.
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