Oldsmobile during this time period was one of the most popular brands selling, and the company saw an opportunity to benefit from the Space Race of the 1960s. The “rocket” terminology was already a benefit with their Rocket V8.
After a two-year hiatus the Starfire name returned for 1961 as a separate model, offered in a single convertible body style. Intended to compete in the growing personal luxury car market, from 1961 to 1965 the Starfire Convertible was the highest-priced model offered by Oldsmobile. While it shared most of its sheet metal with other full-sized Oldsmobile models, the Starfire wore unique trim and luxurious interiors. The Starfire Coupe hardtop joined the convertible for the 1962 model year. For the final 1966 model year, the convertible was dropped.
Get the latest auctions and market info delivered right to your inbox, plus a heads up on exclusive content from Harry.