MAKE & MODELS OVERIVIEW

The 1931 Model 370A V-12 was introduced in October 1930. A V-12 roadster was used as the pace car at the Indianapolis 500. The Cadillac V-12 had a shorter wheelbase than the Cadillac V-16, with a choice of 140 in (3,556 mm) or 143 in (3,632 mm), compared to the V-16’s 148 in (3,759 mm), but it offered a similar choice of Fisher and Fleetwood semi-custom bodies. It was difficult to tell a Cadillac V-12 from a Cadillac V-16 unless you were close enough to read the figure “12” mounted on the headlight tie bar, but the hood was four inches (102 mm) shorter, and the headlights and horns smaller than a V-16’s. More significantly, the V-12 cost about $2,000 less for each bodystyle, starting at $3,795 ($67,621 in 2021 dollars). The Cadillac V-12 might have been lower in prestige than the Cadillac V-16, but it joined a select group of 1930s cars with multicylinder engines, namely those manufactured by Auburn, Franklin, Hispano-Suiza, Horch, Lagonda, Maybach, Packard, Pierce-Arrow, Rolls-Royce, Tatra, Voisin, Walter, Marmon and Lincoln. Moreover, thanks to its lower price, it immediately outsold the Cadillac V-16 with 5,733 sold in the 1931 model year, versus a mere 363 for the V-16.