The final 1940 LaSalles were introduced in October 1939 with a full array of semi-custom body styles, as it had in its first year, including a convertible sedan. Earl oversaw this redesign. The LaSalle emerged with a smooth-flowing design, its thin radiator flanked by a series of thin chrome slots. In its final year, sales of the LaSalle reached the second-highest level ever at 24,133. In addition to the Series 40-50, there was also the lower, wider Series 40-52 Special using General Motors’ new “Torpedo”-style body.
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